Target Audience Analysis

Target Audience Analysis;

Miles Kane - Inhaler

The track that we have chosen to make a music video for our A2 media studies coursework would be classed in the genre of British Alternative Rock/Indie. Therefore we have quite a compact target audience that we have to cater for when making our music video.

After conducting some research into the areas of the world of which the tracks official video has been listened to via YouTube, we found that the main audience comes from Western Europe, an area that this genre of music has thrived in during the past decade or so. The bulk of Miles’ audience come from the UK, this probably owing to the popularity of his previous projects; ‘The Rascals’ and ‘Last Shadow Puppets’ which although enjoyed some success in the States, enjoyed the majority of its success in the UK. YouTube also showed most hits coming from females of the ages 13-17, followed by male 35-44 and 18-24. Therefore, we are provided with the issue of allowing our video to be relatable to, females and males, as well as different generations of males.

In terms of psychographics, we feel our target audience will be that of ‘The Reformer’. People of this type value their own independent judgment, something that is very important to people who listen to music of the Alternative Rock genre, a reformer is the sort of person who would say to a mainstream artist, “don’t tell me what to do or what to think”. Another type of person we would like to think that our video would attract is those of the psychographic, Explorer, the sort of people that are driven by a need for new discovery or challenges, we feel that our idea is fairly different to most videos and very unique, therefore, Explorers could be interested in our video, thinking of it as a new discovery to take advantage of on their behalf.

Finally Demographics, on this behalf, our aim for our target audience would be anything from ‘B’; Middle class, ‘C1’; Lower Middle Class and ‘C2’ Skilled Working Class. The main demographic class of people that we are aiming to be our target audience are of ‘C1’; Lower Middle Class, would be our main target, people of this class are usually office staff or supervisors who are ‘working for the weekend’, this is definitely the kind of person we are looking into targeting to watch our music video as those of higher class would probably look down on the surreal nature of our video due to the difference to their probably mainstream preference. We definitely feel that our video will apply more to the lower classes than the higher in the world due to the nature of the video and general antics involved in it.

Overall Target Audience

60% / 40% - Male / Female

Ages - 13-25

Psychographic - The Reformer

Demographic - C1 - Lower middle class.