Wild Bunch Productions - A2 Music Video - Miles Kane - Inhaler

The DigiPak For Inhaler

1. Album Cover- Photo was taken by one of the lakes surrounding our filming location, a video was shot to catch the plastic balls falling on the rubber duck, then we took an action frame from the video and edited the artist name & the album name onto the photo using Photoshop.
2. First Inside Panel- The photo consists of myself posing in a mischievous look which portrays the look we undertook in our music video. We added some filtering to the photo in order to only have the white & black which creates a contrast to the Album Cover and the Back Cover, and this emphasises the name of the Album, 'Colour Of The Trap'.
3. Second Inside Panel- This panel was composed once again on Photoshop, it is inspired by the rubber duck that appears in our music video,hence the 'QUACK!' that is centred in the image. Along with the first panel, we decided to carry on the contrast between the inside of the DigiPak and the outside.
4. Back Cover-  For the final panel, we decided to use
   another photo that was taken by another lake on our 
   filming location. The photo consists of the sun setting 
   in the far background whilst the light is shining on the 
   lake. No editing was needed on the actual photo as it is 
   clearly beautiful on its own. 
   
   
   
   
   
   
   
   
   
   

   

   Album Cover

   

   Second Inside Panel

   

   Back Cover

   

   First Inside Panel

   
   
   
   
   
   
   
   
   

Magazine Advert For Inhaler

Photo Taken On Filming Location, Edited On Mac,
Using Photoshop Software

Screen Shots From Our Music Video

Location Shots & Walkthrough From Our Music Video

Costume & Props Used In Our Music Video



Progress Update

Wild Bunch Productions have finished our filming for our A2 Music Video, Inhaler.

Overall the filming went well, we came across a couple of problems like expected, it got dark earlier than expected on the first day of filming, we wanted to finish all the filming on that day however we had to do a second day of filming and got it done, and therefore overcoming the problem. Another unexpected problem we came across was that due to the rough ground in the woods, one of the tyres on the bike popped which made it hard to ride and pick up speed to crash into the boxes. After a few attempts however, we managed to get the right shot done and once again defeated the obstacle. I will be posting some presentations which will be featuring photos along with some info on costume & props, location shots and a little sneak preview consisting of screen shots from our music video. 

Yes, you should indeed be excited.

What I Have Learnt Through Textual Analysis

3rd Textual Analysis Of Music Videos

Kings Of Leon – Four Kicks

Kings of Leon is an American rock band that originated in Albion, Oklahoma but formed in Nashville, Tennessee in 1999. The band is composed of brothers Anthony Caleb Followill (lead vocals, rhythm guitar), Ivan Nathan Followill (drums, percussion, backing vocals), youngest sibling Michael Jared Followill (bass guitar, backing vocals), and their cousin Cameron Matthew Followill (lead guitar, backing vocals). The group is named after their grandfather Leon from Talihina, Oklahoma. The band have so far released five studio albums, their debut album named, ‘Youth and Young Manhood’ was released in the UK, July 2003 and became a sensation in the UK and Ireland, where NME declared it "one of the best debut albums of the last 10 years".

In 2004, building on the southern-infused garage rock of their first album, second album, ‘Aha Shake Heartbreak’ was released and broadened the band's domestic and international audience. ‘Because Of The Times’ (2007) debuted at number one in the UK and Ireland and entered the European charts at No. 25, selling approximately 70,000 copies in its first week of release. NME said that the album "cements Kings of Leon as one of the great American bands of our times." and Entertainment Weekly called Because of the Times "an epic wide-screen movie of a CD and the band's best to date." After recording throughout most of 2008, Kings of Leon released their fourth studio album, ‘Only by the Night’, on September 19, which subsequently entered the UK Albums Chart at No. 1 and remained there for one more week. Q magazine named it "Album of the Year" for 2008 whilst In the United States, reactions to the album were more mixed. The band’s most recent album, ‘Come Around Sundown’ was released on October 18, 2010 in the Uk. The album mostly received a good reception and its success continued as they received a Grammy nomination for best rock song in 2011 for the song "Radioactive”.        

‘Four Kicks’ is the second single taken from Aha Shake Heartbreak, it peaked at number 24 in the UK singles chart and number 32 in the Irish singles chart. At the time, the band per suited more a Southern Rock genre, however in order to break into the mainstream or in other words, the more popular audience, they fell under the Alternative Rock genre.  In terms of the broad characteristics of the genre which feature in the video, the band are shown playing all their instruments, therefore having a performance based concept to the video and also other stereotypical aspects of the genre that are shown in the video consists of the bands attire, they are all shown wearing skinny jeans, boots which accompanies their hair styles, all being fairly long as well as the rest of their look and this all falls under a stereotypical view of a Rock band’s image.  When it comes to the relationship between lyrics and visuals, I believe that the song is basically about a woman who is currently with a man from the south; however she seems to have fallen for another man, who is from the city. This causes conflict between the two men and there is certainly a big influence of aggression on the song which is portrayed throughout the video due to the fact that an immense fight breaks out and the visuals that come across are quite graphic.  The meaning of the song is also emphasised through the lyrics, here is an example:

She's a lovin' on the boy from the city
I'll be lovin' him under my shoe.

You with your switchblade posse,
I'll get my guns from the south,
We'll take to the yard like a cockfight
Four kicks whose strutting now.

The relationship between the music and the visuals is the element that is mostly highlighted in the video. The video is set in a lobby where a massive fight breaks out spontaneously with people surrounding the band which are located in the centre of it all. During the fighting the room is lit in red; but whenever Caleb (lead singer) is singing the red light goes out and the people fighting freeze in mid-air. This can relate to many things such as the band’s image, what sort of crowd they are trying to attract or simply the pace changing within the video. The video does change pace along with the music and this is lead through whether or not the red light is on. The video doesn't really cut to the beat and this can be a way of emphasising the obliteration that is shown throughout the and also the manic feeling behind it as well.  Also, there is a guitar solo in the video which only causes the fight to lengthen and things to get out of control.

In reference to the notion of looking along with close- ups and star image motifs in the video, there are plenty of close ups of each band member and this can represent the fact that the record label want them to be recognised by a larger audience considering that they had only just released their second studio album. The band aren’t really  on sexual display, however some could argue that the lead guitarist is due to the loose vest he is wearing which enables him to show off his chest and arms. Apart from that, the camera work along with the editing is only out to get the band more recognised and this is backed up by the point that this video had more performance featured that any other video that they had released before and this can also mean that the record company was out to sell both the track and album which eventually became very successful.

To conclude, the video is mainly performance based however some elements are narrative based which are portrayed through the violence and graphic content in the video.

Fernando Rocha

2nd Textual Analysis Of Music Videos

Arctic Monkeys- The Hellcat Spangled Shalalala

For my textual analysis of a music video, ive decided to analyse ‘The Hellcat Spangled Shalalala’ by the ‘Arctic Monkeys’. The band formed in 2002 in a suburb of Sheffield called High Green. The band consists of four members; Alex Turner (lead vocals, guitar), Matt Helders (drums, backing vocals), Jamie Cook (lead guitar) and Nick O’Malley (bass guitar, backing vocals).  The band has enjoyed a successful career so far and has been regarded as one of the best English bands of their time. Their debut album, released in 2006; ‘Whatever People Say I Am, That’s What I’m Not’ became the fastest selling debut album of British music history. Since then, the band has released ‘Favourite Worst Nightmare’, ‘Humbug’ and their latest album ‘Suck It And See’. ‘The Hellcat Spangled Shalalala’ is the second single from fourth studio album and was intended to be released as a 7" vinyl on 15 August 2011.The music video was released on 6 July 2011. It was directed by Focus Creeps and featured footages of the band and model Scarlett Kapella as the "hellcat."

In terms of the genre characteristics, the video consists of some stereotypical aspects of the ‘Indie’ genre. Examples of this would consist of ‘casual’ footage of the band as they stroll down the beach, walk around in a field or simply relax together as well as getting ready to perform. Live footage of the band is shown along with their fans at some of the gigs having a good time and therefore this shows a hint of the band’s live performance quality and the fact that they put on an energetic show. However, there are also counter typical aspects of the video which can also be considered quite original and vintage therefore supporting the band’s new musical styling and look that they have carried out since bringing out their latest album which has been criticised as being different to their other material and in my opinion, the retro vibe goes along nicely with their new aura. In the documentary-style music video, a grain effect is heavily used throughout along with the Super 16mm film that therefore enables some colour fading and gives the video an overall vintage inspired feel to the overall product. Also, in the video the band are all shown driving down a highway in what seems to be a white 1960 Cadillac Convertible which once again emphasises the vintage feeling to the video as well as the band’s new image.

Moving onto the relationship between lyrics and visuals, I think this song is about being in a sort of argumental deadlock. Dealing with a problematic/complicated relationship which has been slowly breaking apart and how it is dealt with through trying to avoid the truth and singing to block out thinking about it and having to realise and deal with the true state of the situation and basically pretending and hoping everything is OK when it's not. In terms of connecting the lyrics to the visuals in the video, the ‘hellcat’ who is played by model; Scarlett Kapella, seems to be the core of the argument and throughout the video she is portrayed as a mysterious and a dominant sexual character that hides in the dark and only comes into the light to cause or inflict some sort of controversy.

“Just when things are getting complicated in the eye of the storm
She flicks a red hot revelation, off the tip of her tongue
It does a dozen somersaults and leaves you supercharged
It makes me wanna blow the candles out just to see if you glow in the dark”

In my opinion, the red hot revelation is self-explanatory and the "dozen somersaults" are just there to exaggerate the effect and impact of what she said to him (probably revelation of an affair). The glow in the dark part is referring to the constant feeling of discontent in their relationship. There's no escaping the issue; even in the dark.
The shalalala between the verses is the persona trying to block everything out and pretend he's ok by humming/singing a tune. In the video, a specific example of the relationship between lyrics and visuals would be when a quick shot of an amplifier with ‘simms- watts’ is briefly shown at exactly 0:44 seconds into the video to the lyrics, ‘… leaves you supercharged’.

The video uses allot of overlapping images throughout and this contributes to the relationship between the music and visuals. The song is quite pacey and at the same time, relaxing with a summer vibe. Therefore, there are parts of the video use constants shots and cuts especially when the drums pick up the pace. In the chorus, due to the lyrics, ‘shalalala’, the song slows down briefly and that’s when the hellcat is mainly shown. A quite obvious example of this relationship comes at around 1:19 into the video where we see what seems to be a member of the band crew pretending to play bass whilst we hear a bass solo in the music. Also, further into the video, we see a fan at a gig miming the words; ‘shalalala’ whilst they are sang by Alex turner himself as the song comes to an end.

To conclude, the video is evenly performance based and narrative based in my opinion and there are no real intertextual references. The relationship between the lyrics and visuals is what really guides the video along with the fact that it is completely different to their previous music videos due to the retro and vintage vibe that it takes on successfully. Overall, the video shows how much the band have changed in terms of their image, music and also how they have grown up and matured into a word class band with a worldwide following.

Fernando Rocha

1st Textual Analysis Of Music Videos

The Strokes – Juicebox

‘The Strokes’ are an American indie rock band formed in 1999 in New York City. Consisting of Julian Casablancas (lead vocals), Nick Valensi (lead guitar), Albert Hammond, Jr. (rhythm guitar), Nikolai Fraiture (bass guitar) and Fabrizio Moretti (drums and percussion), the band have been named one of the most prominent and influential rock bands to emerge in the 21st century. Upon the release of their debut album Is This It in 2001, the melodic garage rock sound received universal acclaim from both mainstream and independent publications, including 5 stars from Rolling Stone, it made many critics' top 10 lists, and was named the best album of the year by Entertainment Weekly and TIME. Since then, the band have gone on to release another 3 studio albums consisting of ‘Room On Fire’ (2003) , ‘First Impressions Of Earth’ (2006) and ‘Angles’ released earlier this year. For my textual analysis of a music video, I’ve decided to analyse ‘Juicebox’, the second track and first single from the bands third album, released in the US in October 2005. The track was leaked long before it was released as a single. The early leaking of the song forced the band and managers to release it as a single in iTunes format earlier than previously planned. The video for "Juicebox", directed by Michael Palmieri with cinematography by Christopher Doyle, features comedian David Cross as a DJ in a radio station in New York City. The video caused some controversy because it contained an abundance of sexual content, which caused Palmieri to do major edits on the video so that it would be less explicit.

The video initialises with a shot capturing a sign saying ‘ON THE AIR’ and quickly cuts to the band getting ready to perform on a live radio session. In terms of genre characteristics, this is a fairly stereotypical aspect of the indie genre due to the fact that in the video there is a performance based concept. In comparison to this, we see a DJ named ‘Woody’ announcing that the band are live in the studio however, he refers to them as ‘Stroke’ and ‘Juicebox’ as ‘Juicy Juice’. This adds a certain humour to the video and gives off the impression that the band arent taken that seriously as well the fact that they aren’t ‘huge’ in the states in comparison to their status in Europe and the DJ goes on to speak of this. At this point, we get reaction shots of each member in the band before they start playing. We are given evidence through their reactions that they arent particularly enfusiastic and this can also be considered quite stereotypical of an indie band’s attitude towards certain ways of promoting (especially in this case). Other characteristics that link the video to its genre is the amount of sexual content that is shown within the video. Throughout the video, we see shots of women kissing  eachother, a man and a woman kissing as well as a very odd scene where an elder woman is shown scrubbing the floor whilst her dog gets excited because of it. In a way, some of the scenes can be considered counter typical because they are quite different and controversial however it still relates to the music genre.

When it comes to the relationship between lyrics and visuals, the song  in my opinion is mainly based on lust. Throughout the video, we see shots that do portray the lyrics as well as the meaning behind the song. Initially, there is a wide shot of New York City along with its bright lights and highlighting this shot is what seems to be the Empire State Building giving off sound waves to the whole city and we come back to this shot a couple more times later on in the video therefore emphasising the meaning behind it.

The lyrics that relate to this are;

‘Why won't you come over here?
We’ve got a city to love
Why won't you come over here?
We’ve got a city to love.

It is as if the music played by the band is amplified through the city and once it reaches the people, they become sexually aroused. This therefore brings me to the references that relate the notion of looking. This plays a key part in this particular video, so much so that some of the original extended version had to be edited to make it less sexually explicit. Its not the band that are on sexual display however, it is everyone else in the video that clearly is. The camera work, costume and acting all contribute towards the implied sexual display.

In terms of the relationship between music and visuals, we come across our first example early on in the video. This consists of the old woman tapping the ash of her cigarette to the beat of the drum fill. This evidently needed some speeding up in the editing in order to achieve the effect. Another example would be towards the end of the video where everything seems climax. The actors in the video come to the end of their sexual arousal as the song comes to and end. There are no real intertextual references in the video, however, when it comes to close ups of the artists and star image motifs, there are a few. Through this video, I think that the record company are trying to sell the band as well as highlighting the fact that at the time, they were a breath of fresh if you like, and they came across as different therefore decided to make a controversial music video.

To conclude, I think that the video is 50% performance based, 30% concept based and 20% narrative based. All 3 come together and successfully achieve an individual video, which also portrays the band’s style. In terms of relating the video to the song, as Julian Casablancas once quoted, “I remember people saying this track's ugly, I think it's got a great personality."

Fernando  Rocha

ThE StRoKeS - JuIcEbOx by MiKaEl94

Costume, Props & Casting Ideas

COSTUME	PROPS	CASTING
Face paint- black and white Masks - plain white masks Smartly dressed ( black trousers, wool coat, white long sleeve shirts, black ties, bow ties, waistcoats, shoes, hats etc.)	Multi coloured play balls( 100 ) Sparklers Pack of cards Flowers ( fake) Bike Net Cardboard boxes Beer cans Yellow rubber duck	Fernando Rocha Matthew Elrick Karl Tedder

Research Into Similar Texts

Target Audience Analysis

Target Audience Analysis;

Miles Kane - Inhaler

The track that we have chosen to make a music video for our A2 media studies coursework would be classed in the genre of British Alternative Rock/Indie. Therefore we have quite a compact target audience that we have to cater for when making our music video.

After conducting some research into the areas of the world of which the tracks official video has been listened to via YouTube, we found that the main audience comes from Western Europe, an area that this genre of music has thrived in during the past decade or so. The bulk of Miles’ audience come from the UK, this probably owing to the popularity of his previous projects; ‘The Rascals’ and ‘Last Shadow Puppets’ which although enjoyed some success in the States, enjoyed the majority of its success in the UK. YouTube also showed most hits coming from females of the ages 13-17, followed by male 35-44 and 18-24. Therefore, we are provided with the issue of allowing our video to be relatable to, females and males, as well as different generations of males.

In terms of psychographics, we feel our target audience will be that of ‘The Reformer’. People of this type value their own independent judgment, something that is very important to people who listen to music of the Alternative Rock genre, a reformer is the sort of person who would say to a mainstream artist, “don’t tell me what to do or what to think”. Another type of person we would like to think that our video would attract is those of the psychographic, Explorer, the sort of people that are driven by a need for new discovery or challenges, we feel that our idea is fairly different to most videos and very unique, therefore, Explorers could be interested in our video, thinking of it as a new discovery to take advantage of on their behalf.

Finally Demographics, on this behalf, our aim for our target audience would be anything from ‘B’; Middle class, ‘C1’; Lower Middle Class and ‘C2’ Skilled Working Class. The main demographic class of people that we are aiming to be our target audience are of ‘C1’; Lower Middle Class, would be our main target, people of this class are usually office staff or supervisors who are ‘working for the weekend’, this is definitely the kind of person we are looking into targeting to watch our music video as those of higher class would probably look down on the surreal nature of our video due to the difference to their probably mainstream preference. We definitely feel that our video will apply more to the lower classes than the higher in the world due to the nature of the video and general antics involved in it.

Overall Target Audience

60% / 40% - Male / Female

Ages - 13-25

Psychographic - The Reformer

Demographic - C1 - Lower middle class.

Storyboards

These are 12 storyboards that we have come up with as shot ideas for our music video. We will be shooting soon.  

Risk Assessments

Risk assessments

Risk	Level of danger	Plan to avoid risk
Use of sparklers	Medium	Holding away from face and body to avoid a nasty burn
Riding a bike into a pile of boxes	Low	Being very careful
Filming near a busy road	Low	Have a spotter looking out for potentially unaware drivers
Use of a ladder to drop colourful play balls	Low	Have someone hold the bottom of the ladder
Flicking of a cigarette	Low	Keep out of the way of the cigarette end

Schedule Calendar

Change Of Plan

Unfortunately, we have lost one of the members of Wild Bunch Productions.
This means due to certain circumstances we will not be able to use our initial main location, the warehouse. However, with some quick thinking and problem solving, we have decided that we will use our back up location, the woods. The location will be set in Horton, the location has some fine features such as the lakes that surround it and is fairly spacious and we find that it will be just as suitable for what we are trying to achieve from our A2 music video. One slight problem that we might come across that we wouldn't if we had the warehouse location, is the chance of bad weather along with darkness which could delay our filming schedule. None the less, we are in good spirits and are convinced we will deliver.

Some initial ideas for Props & Mise En Scene

Some of our initial ideas for prop materials consist of:

• 15 large cardboard boxes with are going to form a pyramid for a scene where i ride an old fashioned bike into these boxes.
• Black wrapping paper for the cardboard boxes
• White and Black face paint
• Around 300 multicoloured pastic balls ( we intend to drop these from a decent height out of the shot )
• Sparkles
• Around a 4 foot goal net

For our Mise En Scene:


We are going to dress in dark only clothes, generally quite smart clothing along with a slight clockwork orange influence to add to the disturbing image we are trying to achieve. We might have a couple of walking sticks and top hats, however these are only initial ideas people!!


Wild Bunch Productions.

Initial Shot Ideas

Ideas for shots for; Inhaler!

•  Half an hour of filming on the relief road at night; which will be sped up in editing to create blurry lights of speeding cars.

•  Shots of inside the warehouse that we are shooting most of the video of cardboard boxes, bottles, hopefully a sofa etc.

•  Slow motion shot of Karl flicking a cigarette, following the cigarettes path until it hits the floor.

•  Shot of someone running around with a sparkler in their hand, camera following the path of the sparkler.

•  Slow motion shot of a pack of cards towards the camera

•  Flowers being pulled from a hat

•  Nando riding around in circles on old bicycle.

•  Many other surreal looking shots that involve strange behaviours throughout.

•  Spelling out the word “yeah” and shooting it

•  The odd appearance of a rubber duck

Song Choice For Our A2 Music Video

For our music video, we have chosen the track Inhaler, by Miles Kane.


The song was released on the 19th November 2010 and peaked at a mere #171 in the UK singles chart, showing the demise of the UK's musical preference profusely.

The artist, Miles Kane, is best known for his time in the band The Rascals, as well as a short time with Arctic Monkeys' front man Alex Turner in The Last Shadow Puppets. Since then, he has developed his own solo career with such singles as Inhaler, Come Closer and Rearrange.


The Lyrics to Inhaler follow:


I've been lookin forward to liftin up the veil
guess is the answer you know that for sure
the night time is the right time dont you know girl
you've heard it before
hey

inhaler, inhaler
yeah yeah yeah
yeah yeah yeah
inhaler, inhaler
yeah yeah yeah
yeah yeah yeah

cold is the shoulder you'll give me for sure
dance with your hips and grind on the floor
the night time is the right time dont you know girl
you've heard it before

hey
inhaler, inhaler
yeah yeah yeah
yeah yeah yeah
inhaler, inhaler
inhaler, inhaler
yeah yeah yeah
yeah yeah yeah

inhaler, inhaler, inhaler, inhaler!
yeah yeah yeah

Making of the album artwork for 'Run One At A Time'

For the album artwork, i used Adobe Photoshop in order to create it, now, ive used the software a couple of times before but i wouldnt consider myself to be familiar with it at all. ( Laughs)
Initially, the background is a beautiful image uploaded from Flickr and i decided to play around with it by adding a lens flare in the middle of it in order to give off this sort of heavenly like, if you will, influence. I also smoothed out a few edges that were roughly pixelated and that gave the overall album cover a nice, aesthetically pleasing look. For the fonts, i used what i thought, a suitable style and simply made the 'F' and the 'T' bigger than the rest of the words just for style (;
And finally, for the 'Run One At A Time' i added some drop shadow and some slight inner shadows to round it all off.
I am quite pleased with my efforts ! <3

Freifjord Tunnel's Much Anticipated Debut Album 'Run One At A Time'

Hello Again Bloggers!

Im back with a bang!
However, this time i am only working with one third of the wild bunch; Matt Elrick.
For our A2 we have decided to work on a music video and we will be updating you throughout our journey!

Fernando Rocha