Sunday, 20 November 2011
The DigiPak For Inhaler
- Album Cover- Photo was taken by one of the lakes surrounding our filming location, a video was shot to catch the plastic balls falling on the rubber duck, then we took an action frame from the video and edited the artist name & the album name onto the photo using Photoshop.
- First Inside Panel- The photo consists of myself posing in a mischievous look which portrays the look we undertook in our music video. We added some filtering to the photo in order to only have the white & black which creates a contrast to the Album Cover and the Back Cover, and this emphasises the name of the Album, 'Colour Of The Trap'.
- Second Inside Panel- This panel was composed once again on Photoshop, it is inspired by the rubber duck that appears in our music video,hence the 'QUACK!' that is centred in the image. Along with the first panel, we decided to carry on the contrast between the inside of the DigiPak and the outside.
- Back Cover- For the final panel, we decided to useanother photo that was taken by another lake on ourfilming location. The photo consists of the sun settingin the far background whilst the light is shining on thelake. No editing was needed on the actual photo as it isclearly beautiful on its own.
Album Cover Second Inside Panel Back Cover First Inside Panel
Friday, 18 November 2011
Thursday, 17 November 2011
Wednesday, 16 November 2011
Progress Update
Wild Bunch Productions have finished our filming for our A2 Music Video, Inhaler.
Overall the filming went well, we came across a couple of problems like expected, it got dark earlier than expected on the first day of filming, we wanted to finish all the filming on that day however we had to do a second day of filming and got it done, and therefore overcoming the problem. Another unexpected problem we came across was that due to the rough ground in the woods, one of the tyres on the bike popped which made it hard to ride and pick up speed to crash into the boxes. After a few attempts however, we managed to get the right shot done and once again defeated the obstacle. I will be posting some presentations which will be featuring photos along with some info on costume & props, location shots and a little sneak preview consisting of screen shots from our music video.
Yes, you should indeed be excited.
Sunday, 13 November 2011
Friday, 11 November 2011
3rd Textual Analysis Of Music Videos
Kings Of Leon – Four Kicks
Kings of Leon is an American rock band that originated in Albion, Oklahoma but formed in Nashville, Tennessee in 1999. The band is composed of brothers Anthony Caleb Followill (lead vocals, rhythm guitar), Ivan Nathan Followill (drums, percussion, backing vocals), youngest sibling Michael Jared Followill (bass guitar, backing vocals), and their cousin Cameron Matthew Followill (lead guitar, backing vocals). The group is named after their grandfather Leon from Talihina, Oklahoma. The band have so far released five studio albums, their debut album named, ‘Youth and Young Manhood’ was released in the UK, July 2003 and became a sensation in the UK and Ireland, where NME declared it "one of the best debut albums of the last 10 years".
In 2004, building on the southern-infused garage rock of their first album, second album, ‘Aha Shake Heartbreak’ was released and broadened the band's domestic and international audience. ‘Because Of The Times’ (2007) debuted at number one in the UK and Ireland and entered the European charts at No. 25, selling approximately 70,000 copies in its first week of release. NME said that the album "cements Kings of Leon as one of the great American bands of our times." and Entertainment Weekly called Because of the Times "an epic wide-screen movie of a CD and the band's best to date." After recording throughout most of 2008, Kings of Leon released their fourth studio album, ‘Only by the Night’, on September 19, which subsequently entered the UK Albums Chart at No. 1 and remained there for one more week. Q magazine named it "Album of the Year" for 2008 whilst In the United States, reactions to the album were more mixed. The band’s most recent album, ‘Come Around Sundown’ was released on October 18, 2010 in the Uk. The album mostly received a good reception and its success continued as they received a Grammy nomination for best rock song in 2011 for the song "Radioactive”.
‘Four Kicks’ is the second single taken from Aha Shake Heartbreak, it peaked at number 24 in the UK singles chart and number 32 in the Irish singles chart. At the time, the band per suited more a Southern Rock genre, however in order to break into the mainstream or in other words, the more popular audience, they fell under the Alternative Rock genre. In terms of the broad characteristics of the genre which feature in the video, the band are shown playing all their instruments, therefore having a performance based concept to the video and also other stereotypical aspects of the genre that are shown in the video consists of the bands attire, they are all shown wearing skinny jeans, boots which accompanies their hair styles, all being fairly long as well as the rest of their look and this all falls under a stereotypical view of a Rock band’s image. When it comes to the relationship between lyrics and visuals, I believe that the song is basically about a woman who is currently with a man from the south; however she seems to have fallen for another man, who is from the city. This causes conflict between the two men and there is certainly a big influence of aggression on the song which is portrayed throughout the video due to the fact that an immense fight breaks out and the visuals that come across are quite graphic. The meaning of the song is also emphasised through the lyrics, here is an example:
She's a lovin' on the boy from the city
I'll be lovin' him under my shoe.
I'll be lovin' him under my shoe.
You with your switchblade posse,
I'll get my guns from the south,
We'll take to the yard like a cockfight
Four kicks whose strutting now.
I'll get my guns from the south,
We'll take to the yard like a cockfight
Four kicks whose strutting now.
The relationship between the music and the visuals is the element that is mostly highlighted in the video. The video is set in a lobby where a massive fight breaks out spontaneously with people surrounding the band which are located in the centre of it all. During the fighting the room is lit in red; but whenever Caleb (lead singer) is singing the red light goes out and the people fighting freeze in mid-air. This can relate to many things such as the band’s image, what sort of crowd they are trying to attract or simply the pace changing within the video. The video does change pace along with the music and this is lead through whether or not the red light is on. The video doesn't really cut to the beat and this can be a way of emphasising the obliteration that is shown throughout the and also the manic feeling behind it as well. Also, there is a guitar solo in the video which only causes the fight to lengthen and things to get out of control.
In reference to the notion of looking along with close- ups and star image motifs in the video, there are plenty of close ups of each band member and this can represent the fact that the record label want them to be recognised by a larger audience considering that they had only just released their second studio album. The band aren’t really on sexual display, however some could argue that the lead guitarist is due to the loose vest he is wearing which enables him to show off his chest and arms. Apart from that, the camera work along with the editing is only out to get the band more recognised and this is backed up by the point that this video had more performance featured that any other video that they had released before and this can also mean that the record company was out to sell both the track and album which eventually became very successful.
To conclude, the video is mainly performance based however some elements are narrative based which are portrayed through the violence and graphic content in the video.
Fernando Rocha
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